Your reputation is being impacted in social media. What are you doing about it?

Social media (such as Twitter®, Facebook® and LinkedIn®) is evolving faster than many can keep up with it – from features and opportunities to management and privacy concerns. The Federal Trade Commission and other federal and state government bodies are also trying to keep up with this ever changing environment, but legal issues surrounding most social media activity are not yet clear. 

So how will you protect your organization’s reputation?

It is absolutely crucial for any size business with employees to have a social media policy. Having a policy already in place will help your organization if or when it may need to defend its decisions.

With today’s web-based and social media, information (whether it’s true or false) can spread world-wide in an instant. As such, your organization needs to manage information and messages from employees which can reach the media, your customers, and other key audiences. But it’s not that simple – your employees have certain rights, too. Being prepared is essential to protecting your organization and safeguarding your reputation. 

Social media also provides a tremendous opportunity for your organization to reach a multitude of audiences, including employees, customers, partners, communities, the media, and more. But once you create an official organization social media account, what’s next? 

A social media plan will help your organization use social media with strategy and purpose, and also help you identify how to best lead and respond to online conversations.

Strategic Communications, LLC can provide you with sound counsel and a strategic methodology when you enter the social media realm.

We can help you:

1. Identify social media outlets where your brand is already being discussed
2. Calculate dedicated resources and capabilities, matched with organization goals for social media
3. Select target social media outlets to reach your audiences
4. Develop a social media policy for your organization and staff which upholds the values and reputation of the organization
5. Avoid confusion, inconsistency, and missteps in using social media
6. Develop a proactive social media plan to use social media with strategy and purpose
7. Monitor social media outlets for information about your organization
8. Identify how to best respond to online conversations, including threats to reputations, with thoughtful, credible messages that are properly placed as needed

Social media should not be used as a stand-alone tactic, but as part of a comprehensive communications plan. Our experienced team can help you explore and manage integrated communications in social media.

Ask us. We can help you manage your online reputation.