Do you have a unique message that you are trying to get across?

Public relations - the effective communication of your organization’s message to selected audiences – is vital in today’s competitive, multi-media world. It reaches far beyond issuing press releases and supporting marketing efforts to now include the 24/7 environment of the web and social media.

Strategic Communications, LLC understands that quality public relations is critical for your organization to reach a variety of targeted internal and external audiences. We can help you develop a specific plan for your organization to reach your most important stakeholders with clear, consistent messages through traditional news media and (other communications) as well as web-based and social media efforts.

We can help you:

1. Analyze your current situation
2. Identify the interests and current conversations of key stakeholders including employees, customers, investors, suppliers, trade associations, and the community
3. Gather data through surveys, focus groups, and forums for two-way dialogue on critical issues
4. Develop crisp, consistent messages for each audience that reflect your organization’s mission, vision, and strategy
5. Identify the best outlets for distribution of your messages
6. Position your messages in the best way possible to be recognized by your most important audiences
7. Foster honest, positive relationships with reporters and news editors, as well as directly with target audiences through social media
8. Monitor traditional and social media for proactive opportunities as well as response needs
9. Train your organization’s spokesperson in effective media response techniques
10. Evaluate results and identify additional communications needs

Most organizations can benefit from a carefully planned public relations campaign. Whether it is promoting your products and services or managing an organizational transition, public relations is an essential tool for achieving your goals.

Ask us. We can help you get the word out.