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News Archive: 2011

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September 1, 2011

SCLLC Launches Unique App for Communicating during a Crisis

SCLLC has launched a new mobile web application to help organizations communicate quickly and effectively during a crisis situation, addressing a serious need held by business leaders and communicators throughout the United States.

The propriety app from SCLLC uses a framework developed by Syracuse-based AppFury called We Are Mobile. It offers organizations the ability to access the most critical information from their crisis communications plans when they are away from the office or their computers. During a crisis situation, there is no time to lose in getting to this important information.

“The premise for this mobile app originated more than a year ago, while we were working with several organizations to develop practical and effective crisis communications plans,” Crystal Smith said. “We engaged our clients throughout development to ensure the app would be able to do exactly what they will need it to do in the event of a crisis or other serious situation.”

“This project was a perfect fit for AppFury’s technical and strategic business model,” Andrew Farah, Chief Information Officer at AppFury, said. “It provides a simple, easy-to-use menu that allows individuals the ability to access and use their organization’s crisis communication plan virtually anywhere – even without cell phone reception.”

When SCLLC works with the organization to develop a crisis communication plan, the mobile app is customized for that organization to include a crisis assessment tool, detailed action steps for communicating during and after a crisis, media response guidelines, holding statements for specific potential risks, and a directory of key personnel.

For more information, contact SCLLC.

August 25, 2011

ACCES enlists SCLLC for Consumer Education on Energy Choice

A group of retail natural gas and electricity suppliers have come together to establish the American Coalition of Competitive Energy Suppliers (“ACCES” intentionally pronounced like the word access).

ACCES has enlisted Strategic Communications, LLC, to carry out consumer education and media outreach efforts, which will provide the public with clear and accurate information about energy choice.  Ultimately, the goal of the group is to empower consumers to make informed decisions that best meet their individual needs when purchasing energy from competitive suppliers.

Initial members of ACCES include Direct Energy, Energy Plus Holdings LLC, IGS Energy, U.S. Gas & Electric, Inc., and Vectren Source.

August 1, 2011
   
Alisha Frazee Joins SCLLC in Government and Public Relations Role

Alisha Frazee has recently joined Strategic Communications, LLC as Consultant – Government & Public Relations and will be based in Albany, NY. Alisha’s experience in government relations and legislative and regulatory research, along with her diverse educational and professional background, brings a unique variety of skills to Strategic Communications, LLC.

“Alisha’s professional experience and her ability to cultivate strong relationships between the client, the community, and policy makers will define her as a key asset to our team,” said Michael Meath, president of Strategic Communications.  “She is going to be a great advocate for our clients.”

At Strategic Communications, Alisha will keep clients abreast of proposed legislation and regulation that may impact their organization, and then help advocate on their behalf for the strategic position that protects their interests. She will also monitor news and conversations related to clients and their industries, then develop and execute strategic communications plans, including media and community outreach, to incorporate two-way dialogue with key audiences.

STRATEGIC PLANNING CRISIS COMMUNICATIONPUBLIC RELATIONS GOVERNMENT RELATIONS