Crystal Smith, Senior Consultant - Integrated Media for Public Relations

Crystal brings a blend of traditional and social media expertise to the Strategic Communications, LLC team. Her background and focus on developing public relations campaigns and identifying opportunities for client stories adds significant value to our client relationships. Through her disciplined use of public relations, Crystal understands how to maximize the power of the news media to get a message across. She uses both traditional outreach techniques as well as social media to integrate blogs, podcasts, social networking sites, and other Web based tools.

At Strategic Communications, LLC, Crystal advises clients on how to use and integrate public relations and social media tools for their communications efforts. She works with local newspapers, broadcast media, and trade industry publications alike to secure news coverage for client stories and events. Additionally, she helps clients understand the latest trends and features in social media, and how each organization can utilize these outlets to monitor and engage in conversations about their products and services.

Prior to joining SCLLC, Crystal worked for Latorra, Paul McCann Advertising in Syracuse.

Crystal earned her Bachelor of Science degree in Business Administration from the State University of New York at Albany, with a dual-concentration in marketing and finance, and an Associate in Science degree in Business Administration from Onondaga Community College.

While in Albany, Crystal also worked at Howard Schaffer Media Marketing.

Crystal is a Board member of the Public Relations Society of America - Central New York chapter, and has served on the Board of Directors for the Syracuse Advertising Club.

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