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  Crisis Communication: A Planned Response

No one plans for a crisis… or do they?

Most likely, you have procedures in place for managing crisis situations. But do you have key professional resources available to help with communications during a sensitive situation?

Your crisis communications plan is an important business protocol. As your operational response to a crisis is implemented, you also need to manage information and messages to employees, the media, the public, and others. And with today’s web-based and social media, information (true or false) can spread world-wide in an instant. Being prepared is essential to protecting your organization and safeguarding your reputation.

Strategic Communications, LLC can provide you with sound counsel and a proven methodology when you are dealing with critical situations.

We can help you:

  1. Establish protocols within your organization for managing crisis communications
  2. Respond quickly by gathering and determining facts that are essential to creating an appropriate response
  3. Identify key stakeholders including employees, regulators, shareholders, customers, public safety officials, and the media
  4. Identify the appropriate outlets for distribution of communications
  5. Respond clearly with thoughtful, credible messages that are properly placed as needed
  6. Monitor traditional and social media for information about your organization and determine response needs
  7. Avoid confusion, duplication, inconsistency, and missteps in communication during the crisis
  8. Analyze outcomes during and after the event to help prepare for further developments, or improve your readiness for the future

Strategic Communications can even provide your organization with a customized mobile app, giving your team the ability to access the most critical information from your crisis communications plan when they are away from the office or their computers.

Our experienced team can help you manage communications during a crisis – in the initial, crucial hours, and throughout the important days ahead.


Ask us. We can show you how.

 

 


STRATEGIC PLANNING CRISIS COMMUNICATIONPUBLIC RELATIONS GOVERNMENT RELATIONS